Krispy Kreme Unveils IPO Filing Reports Revenue Pop

Krispy Kreme is going public again. The doughnut chain filed for an IPO showing strong revenue growth that suggests people really did eat their feelings during the pandemic.

The company was taken private in 2016 and has been restructuring ever since. Now they think the time is right to return to public markets with what they call a transformed business model.

CNBC reported on the IPO filing and the financials that support it.

Revenue growth looks healthy in the filing. The pandemic counterintuitively helped as people sought comfort food and the company pivoted hard to delivery and pickup options.

Food industry businesses that adapted quickly to changing consumer behavior thrived while others struggled.

The previous public stint ended poorly with accounting scandals and stock price collapse. The company has clearly worked to leave that behind but investors have long memories.

Doughnuts as a category face health headwinds. The move toward better eating habits should theoretically hurt Krispy Kreme but people keep buying doughnuts anyway.

The IPO market has been hot which helps timing. Whether they can sustain growth post-pandemic is the real question investors need to answer.

IPO filed May 2021