Clubhouse and Twitter Spaces Creators Will Share a Podcast Feed to Monetize Their Work
clubhouse and twitter spaces are letting creators export their audio to podcast feeds. finally a way to actually make money from all that talking.
the social audio boom of 2021 had one big problem – the content disappeared. great conversations happened and then poof gone forever. now theres a way to preserve and monetize those sessions.
TechCrunch reported on the feature rollouts and what they mean for creators.
podcast advertising is a real business. billions of dollars flow through that ecosystem. connecting social audio to podcast feeds opens up that revenue stream.
social media monetization has been the eternal challenge. platforms get big on creator content then struggle to share the wealth.
the downside is that spontaneous conversations might become more scripted. when you know something might become a podcast episode you act differently than when its ephemeral.
clubhouse had its moment and faded somewhat. twitter spaces keeps iterating. both clearly see podcast integration as a path to relevance.
whether creators actually use these features depends on how frictionless the process is. too many steps and people wont bother.
feature announced june 2021
