Modern conditions for website promotion have brought many features in terms of optimizing text and graphic content. Many developers will agree that optimizing an online store sometimes requires more resources and time than developing the software product itself.
The Magento platform implements effective SEO site optimization mechanisms, which are provided by the platform’s flexibility and a large number of tools. Unlike most CSM systems, Magento allows the user to apply custom settings for each page or each product category. This is very convenient, for different groups of products you can apply separate modules for organizing, grouping and setting up product demonstrations on the page. The same WordPress or Shopify will only allow you to change the design and some admin functions, but the main program code remains unchanged.
Due to the vast number of optimization tools, it is necessary to take into account the basic rules, the implementation of which will allow you to achieve the best performance when the site is displayed in search queries. Magento development services by Elogic will delight the client with quality and fast delivery times.
Site indexing in the Google search engine
Indexing is a top priority for any online store developer. Most often, the indexing of the site is carried out already halfway through the readiness of the resource. This is due to the fact that Google takes a certain amount of time to identify a new resource and enter it into the SERP. To save time, the site can be registered for review in advance, and the rest of the content can be added as it is implemented.
In order for Google to start crawling the pages of your site, you need to set permission for verification by third-party systems in the Robots.txt file. If this is not done, then the search engine will not be able to identify your site and will ignore its presence on the network. More precisely, the resource will be virtually invisible to Google searches.
Optimizing text content
Magento integrates all modern tools for layout, design and optimization of product descriptions and text content in general. Moreover, the CSM admin panel has interactive online tips for editing URL addresses. If the web address contains certain incorrect characters, for example, a question mark, the system will prompt the user about this and offer replacement options.
Magento provides a professional environment for developing and promoting online stores. Even if the user cannot figure out the principles of website optimization on the platform himself, there are many video tutorials and round-the-clock service support. For large resources with a large number of products on the platform, you can order programmer support or a comprehensive turnkey optimization service.
Editing meta data
By default, the Magento platform contains several flavors of predefined metadata that are used by default. All of them can be edited at the discretion of the client.
Taking into account the peculiarities of each subject of goods, for each internal page of the catalog, the meta data must be registered separately. Since the standard options for description and title simply do not exist. The user will be able to see the possible options and rules for compiling metadata in the support section or ask for help from a “live” specialist.
Optimization of graphic content
In terms of image processing, there are two main directions for optimizing the graphics component: editing the alt tag and reducing the size of images by compressing.
The developers focus on filling in the alt tag, which largely determines the ranking of a photo in search results. When adding keywords for the alt tag, you need to take into account the rules of conciseness and optimal semantic load of keywords. You should not overload with a large number of key word forms for describing images. You also need to use well-readable names for graphic files, this will speed up the search engine’s determination of the subject of the photo and, accordingly, improve the results when searching for a picture.
Optimizing images for size is solved by simply compressing graphic files using appropriate editors or the built-in image expansion processing function.