Coffee makes her tick.
One of TikTok’s biggest stars is getting a custom drink named after her. Charli D’Amelio’s go-to Dunkin’ order, a cold brew with whole milk and three pumps of caramel swirl, will henceforth be known as “The Charli.”
D’Amelio, who has more than 80 million followers on TikTok and is said to be worth $4 million, is often filmed with her trademark drink in hand, sometimes taking a swig of the good stuff before unveiling her latest viral vid on the app. The 16-year-old, who appeared in a Super Bowl commercial this year, got enormously famous on TikTok for her endearing dance routines.
“There’s always those few seconds of music before a dance starts, and I’m super awkward sometimes, so I would just take a sip of coffee before I started dancing, and people started to associate me with it,” she told People. “My life is pretty much on the internet, so I might as well tell everyone what I’m drinking, and it was always Dunkin’ coffee.”
The Connecticut native announced the new partnership with Dunkin’ on Wednesday on her TikTok account.
As for why a 16-year-old is drinking so much coffee, D’Amelio said the addiction began when she was in 8th grade, when she would “beg” her mom to stop at the New England staple. It later became a before school tradition between her and her sister Dixie — TikTok’s third most successful creator, according to Forbes.
“I would get out and grab the iced coffee and come back to the car. It became a way for [my sister] Dixie and me to bond.”
She’s also launching a contest for her coffee-obsessed fans to learn her lucrative ways. The Charli x Dunkin’ contest launches September 9, and invites fans to post a photo on Instagram recreating an iconic scene in which Charli gulped down her Dunkin order using the hashtag #CharliXDunkinContest. On September 19, five winners will get a chance to video chat with Charli.
The Charli will last a limited time at most locations.