Roku will make smart TV technology available in Europe market. The company has announced the manufacturers to license its TV reference. They also allow the manufacturers to use its Roku OS to build smart TVs. Hisense Home Appliance Group Co. is said to be the first European TV partner of Roku Inc.
Roku is expected to launch its first smart Tv with Chinese manufacturers until the end of this year.
Roku TV: No. 1 Selling TV OS in the U.S.
All the top TV companies including Roku, Google, and Amazon are making their reference designs, OS available in the market. The TV companies are involved in the battle to gain consumer market share. Along with this, It is rumored that Apple is working on its own television set with tvOS.
In 2014, at the Consumer Electronic Show Roku has introduced its first TV platform. In 2019 the Roku TV is estimated to be the no. 1 selling in the U.S. They have announced over 100 models over 10 brands in North America.
The Roku Company had revealed some features of new Hisense Roku TV. It will support 4k Ultra HD Resolution and HDR. The Smart TV will come in size ranging up to 65 inches.
Not only Roku TV, as Amazon has also announced more than 20 new fire TV devices. Among these 20 devices, 15 are TV licensing its Fire OS.
Roku CEO and Founder Anthony Wood said in a statement “Consumers love Roku Smart TV’s simplicity and advanced features.”