Michael Jordan, Jordan Brand donating $100 million over 10 years to promote racial equality

Michael Jordan, Jordan Brand donating $100 million over 10 years to promote racial equality

Michael Jordan and Jordan Brand will donate $100 million over 10 years to organizations that support racial equality, they announced in a joint press release Friday.

The donations will go to organizations “dedicated to ensuring racial equality, social justice and greater access to education,” Jordan and his Nike-affiliated said in the release.

MORE: Jordan finally finds voice on social issues as he comments on George Floyd’s death

The announced donations are the latest and largest corporate response to date in the aftermath of the death of George Floyd, a 46-year-old black man who died in the custody of a white police officer in Minneapolis on May 25. Floyd’s death sparked protests against police brutality and racism across the United States and worldwide.

“Black lives matter. This isn’t a controversial statement,” Jordan and Jordan Brand said in the press release. “Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of (b)lack people.”

Jordan, who was criticized at times during his playing career for not being more of an activist, is the majority owner of the NBA’s Hornets. Forbes estimates that Jordan is worth over $2 billion and is the fourth-wealthiest African-American.

“Jordan Brand is more than one man. It has always been a family,” the statement said. “We represent a proud family that has overcome obstacles, fought against discrimination in communities worldwide and that works every day to erase the stain of racism and the damage of injustice.”

The company plans to continue its Jordan Wings Program, which has provided college funding for over 1,800 students in the U.S. and China.

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Erin Clark

Erin is a sports enthusiast who loves indulging in occasional football matches. She is a passionate journalist who flaunts a perfect hold over the English language. She currently caters her skills for the sports and health section of Report Door.