TikTok has only been around for a few years but has become an extremely popular video-sharing platform. As it continues to make its way into the lives of millions of consumers worldwide, many brands are using TikTok to promote their business. It is an absolute goldmine for marketers.
There are several ways to increase engagement on TikTok. Most brands buy followers on TikTok to get an initial boost. Others use popular marketing trends to connect well with the TikTok audience and increase brand awareness. In this article, we will discuss the top five marketing trends that will help you get started on TikTok.
How to Use TikTok for Maximum Brand Exposure?
Just like any other social media platform, TikTok prides itself on allowing brands to interact with young users in several ways. However, you need to have a solid content strategy to get noticed on TikTok. Most brands buy real TikTok followers to build credibility. This can help to give you a kick-start for marketing on TikTok.
Since most of the people who use TikTok are millennials and Gen Zs, chances are they use other social platforms as well. Therefore, you don’t have a scope to repurpose your Instagram or Facebook material to TikTok. Be creative, follow the trends and dedicate your time to think of unique TikTok content. You can also get help from the five TikTok marketing trends mentioned below to increase engagement on TikTok.
5 TikTok Marketing Trends You Need to Know in 2021
1. User-Generated Content
Nowadays, user-generated content is becoming very important for digital marketing. As the name suggests, user-generated content is a piece of content that is generated by potential customers and is used by brands for marketing. It can be a review or a video promoting your brand.
Most audiences trust people who have used the products and are happy with the brand. Therefore, user-generated content is an excellent marketing trend on TikTok to increase engagement and brand awareness. And if done right, user-generated content can bring five times more conversion as compared to a brand-sponsored post.
2. Brand Hashtag Challenge
A brand hashtag challenge is a marketing trend where a company creates a hashtag and asks the followers to submit videos related to that hashtag. The users must feature the hashtag in their description to enter the challenge. This is an effective marketing strategy to increase brand awareness because it attracts a lot of TikTok followers. Hashtag challenges create fun experiences for the users which increase engagement on TikTok.
Another reason for using hashtag challenges is that it helps to draw people who may not have even heard of your brand before. It opens up a huge possibility for these potential customers to take part in the challenge and follow you on TikTok.
3. TikTok Duets
Duets are another successful marketing trend that involves a brand creating a video and letting the audience duet that video. The two videos are then played simultaneously on a split screen. It is an excellent marketing strategy to increase engagement on TikTok and create excitement among the audience.
Another reason why Duets are great is that it allows brands to promote their products in a more organic and fun way. It encourages the audience to participate, and develop stronger connections with the brands that build good customer loyalty.
4. TikTok Influencers
Like any other social media network, TikTok also has a fair share of influencers with a large following. Some of them even account for tens of millions of followers. An influencer with that many followers can provide exposure to a massive group of potential customers. So why not take leverage of influencer marketing to increase engagement on TikTok? TikTok influencers are a great source to promote your brand and products. Find the right TikTok influencer in your industry who can add value to your brand and promote your products on TikTok.
TikTok memes have a great capability to get viral overnight. Memes are humorous and very popular among the millennials and Gen Zs, who make up a large percentage of TikTok’s user base. Most brands and businesses use memes effectively to increase engagement on TikTok and to potentially make their marketing campaigns go viral.
TikTok has become a sensational marketing platform. With over 800 million active monthly users, it provides an opportunity to promote your products to a new audience. Brands and businesses are using TikTok marketing trends to connect with their followers and build a loyal customer base. It is an excellent way to stay ahead of your competition.
So get started today and take leverage of some of the crucial TikTok marketing trends to boost engagement. Read the article above to understand what trends are most used by brands to connect with the TikTok audience and implement them to skyrocket your sales.