Digital marketing is crucial for every type of business. As more and more of the commercial world becomes primarily internet-based, businesses from hardware stores to lending agencies should think about their digital marketing strategy.
Chances are, your business has an online store or some small online presence. But we’re here to tell you that expanding on that should be on your top priority list. In this post, we’ll walk you through some basics: 5 reasons why digital marketing is crucial, as well as what you can do to get your business started with digital marketing.
Online sales are a huge marketplace
We’ll start with the most obvious reason: people buy things online, and if you’re not taking full advantage of the net as a marketplace, you’re leaving money on the table. Online sales are expected to grow by large margins in the 2020’s, as more consumers turn to web-based businesses due to their convenience.
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Here’s what you can do about it. If you don’t already have one, open an online store and put all your merchandise on it. This isn’t a digital marketing move by itself, but it’s something you’ll need to do before you can get serious about advertising online.
Consumers love buying options
Even customers who come into your store may still wish to buy from your online store – whether that’s because they’d rather have it delivered, they’re in the process of moving and don’t want to bring more with them, or simply because they are unsure and want to check back in later.
By having an easily-accessible online store, you open up those buying options to your customers. The key is to make it clear that customers may purchase online or in-store, whatever is more convenient for them.
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At this stage, it’s worth it to invest in a partnership with a digital marketing company. Companies that specialize in search engine optimization, conversion rate optimization, and paid search ad placement are all helpful for getting your online store on people’s radars.
That brings us to the next reason.
Web advertising boosts your brand recognition
Regardless of the industry you work in, brand recognition is key. When people think “I need a hammer” or “I want some soothing herbal tea”, you want them to immediately think about your brand.
Digital marketing can help. Having a robust online presence gets people familiar with your brand. For instance, if you have actively-managed social media accounts, people can get to know you through your helpful tweets or engaging Instagram stories.
Over time, as your online presence grows, so will consumers’ recognition of your brand. This results in a positive feedback loop that actively drives sales.
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Get to work on online PR. Open up social media accounts across popular platforms, and consider hiring a branding agency to help you define your image for consistence and character. It may be a large upfront investment, but the returns on that investment means it will easily pay for itself.
Having a digital presence increases customer trust
This flows naturally from brand recognition, but it’s its own important reason to consider as well. Digital marketing can increase consumer trust in your business in a variety of ways.
On social media, for example, customers may reach out to you to report a problem with one of your products or services. Responding quickly to resolve the issue increases customer satisfaction, and makes it more likely that you’ll receive positive reviews online.
Additionally, offering online resources like a blog or series of how-to videos can increase consumer trust, too. When customers want to have a question answered, they know they can turn to your brand.
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Hire a social media manager to be on-call for customer questions and complaints via social media channels. It may also be worth it to invest in a full-time content creator, or work with a content agency to produce engaging blog posts and videos for your website.
The future is all online
Lastly, we’ll just point out the obvious: the internet isn’t going anywhere. As a new digitally-native generation of customers increases their purchasing power, having a strong digital marketing campaign is necessary to speak their language.
Not only is there a lot to gain by investing in digital marketing now, it will become increasingly necessary in the near future. You can get started today by implementing the action items discussed in this article!