10 black-owned beauty brands to support now and always

There’s never been a more important time to support and stand up for the black community — and in addition to protesting, donating, signing petitions and speaking out against systematic racism and police brutality, buying from black-owned businesses is one way to take action.

From colorful wigs to mile-long nails, so many beauty trends are rooted in black culture, yet most cosmetics companies are still struggling to provide shoppers of color with diverse shade ranges and product offerings. Below, a few celeb-approved beauty brands that had it right from the start, and whose products you’re sure to love.